float’s mission is to break boundaries, facilitate cross-cultural communication,

and create unexpected experiences for artists and music brands to connect with their fans.

Sofia Ilyas

FOunder of Rise Label
& Float agency

Through her PR and marketing agency FLOAT, Sofia has created and executed innovative campaigns for DJ Sasha, Dishoom, Christian Löffler and more. Sofia previously co-ran the label Erased Tapes for five years, where she became known for raising the label’s profile and artists such as Nils Frahm. Sofia has curated annual Piano Day events since 2016 in London and Melbourne. Sofia is the Chief Community Officer at Beatport. You can catch Sofia monthly on Soho Radio.